Over time, working in senior marketing roles for large businesses, I’ve been fortunate enough to have experienced the introduction of new marketing automation and internet-based technologies. Many businesses have prospered from these new technologies, whilst others have failed to achieve even minimal advantage.
In the early to mid-1990’s I witnessed email and internet being rolled out across corporate associations. Came Sacramento SEO marketing and I remember optimizing our client website. Around precisely the exact same period, AdWords PPC advertising started becoming the talk of the town. Not long afterward, LinkedIn, and Social Media, MySpace Twitter became popular amongst different target audiences.
Along with these technological advancements we’ve seen many marketing automation tools, from web development tools, email tools, promotion tools, and social networking management tools. Now we’re seeing marketing automation tools such as HubSpot who are amazing and increase marketing. It is no wonder marketing has shifted in the past ten decades.
No longer is it mostly a creative art form, it is now also very scientific. Alas, many businesses are failing to harvest the potential and benefits that these innovative marketing automation tools can offer. There are 4 reasons for it.
1. Limited knowledge about how best to use (function ) the tools.
Companies often see presentations of their tools or read sites and sales staff. Of course, the demos and sales stuff highlight these marketing tools are to work with, but they take time, effort and interest to understand. Frequently the tool is bought or downloaded and used then laid to rest because no-one in the company actually knows how to use it has the time or interest or simply the novelty wears off. An example of this related to a company that decided it needed to begin generating videos for its site. I bought a camera and a complex editing program. Unfortunately, no one really understood how to use a camera or computer software. Someone in the company attempted to learn it found they didn’t have the time or attention and the camera or the software was used again.
2. The staff has operational knowledge of the marketing automation tool but limited knowledge.
This seems to be very common in many organizations. Staff and management understand what the tool can perform, are excited about its own capabilities, understand how to work it have lacked the strategic knowledge on how to apply the functionality of the tool in their particular sector or environment. An illustration of that was. It began blogging and put up a site on its own website. Unfortunately, the content of the blogs was irrelevant/inappropriate into the businesses’ core expertise and the blogs became press releases or promotions. The blog failed to deliver any advantage to the business.
I’ve actually seen that this does more harm to an organization than if they had never begun blogging in the first case. It’s a credibility issue.
Businesses have to be very cautious when hiring staff to manage these sophisticated tools. The interview process should be structured quite differently. Many candidates may talk the talk but frequently have limited even both, either independently or strategically, or expertise. Carefully designed recruiting processes should be designed to make sure the candidate has the right degree of skill.
We’ve all come across the SEO specialist who can guarantee no.1 position on page 1 of Google results. Most business owners are not specialists in this subject and the convincing sales pitch is too great to pass. The expert is recruited, the business hands on a great deal of money and quite often it finishes in upset and cynical business owners and managers. There are a lot of reasons for this including using improper techniques that Google penalizes and identifies the site for.
The 4 main Methods of SEO
SEO strategies can be divided into 4 chief areas.
1. Quality content,
2. Site organization,
4. What is in it for the customer?
Quality content is defined as articles that follow the following principles:
1. It’s made for the visitor, not the search engines.
2. Add value
3. Give your visitor what they need
You may invest a lot of cash to build your website and attract traffic.
But what should you continue spending money on SEO, online marketing, Sacramento web design and other kinds of marketing with no clients to show for this?
Or fewer clients and sales than you hoped for or projected? The results could force you to borrow cash, lay off workers or lose your business. That will be awful.
But what if there is a way to prevent that from occurring? Imagine if this manner could help you achieve your goals more easily and quicker? You see in case you don’t convert leads and other traffic-building tactics will reveal little if any return.
Sales conversion is where you earn money. Your cost per client goes down, as your conversion rate goes up. And your gain increases at a speed that is greater.
What a Marketing Automation System Can Do for You
A Sacramento marketing automation system is able to help you convert prospects fast. That means you’re able to earn a return on your investment earlier. Plus, it makes it possible for you to get customers to buy more from you.
An automation system involves server-based applications that simplify procedures for each contact. It does this by information about and behavior by the touch. This system is more than just autoresponders. It incorporates rules, customer relationship management, and other smart functions to help you improve conversion.
Here are just five marketing automation techniques that will help you convert leads into clients.
Marketing Automation Technique #1: Lead Scoring
Lead Scoring lets you rank your contacts in response to the actions they take after they are opt-in. Lead grading helps you understand who your qualified prospects are. So that you can funnel them into the sales conversion chain.
Marketing Automation Technique #2: Tagging
Tagging is a way of segmenting your own leads. So you’re able to convert prospects into sales.
An automation program can tag your prospects by the advertising source, type of contact, and other demographic and psychographic data. You can even label them when they browse a specific page of your website, or they click. Afterward, your marketing automation program can set them in a personalized sequence. So the followup message could be personalized to their needs and needs.
Marketing Automation Technique #3: SMS Texting
SMS texting is a quicker and more reliable method of sending a message than email or print. About 90 percent of individuals read their text messages over 3 minutes of getting them. And texting has 6 to 8 times engagement compared using email. Not only do you get your message faster, but your contact also participates. How amazing is that?
Marketing Automation Technique #4: Split Testing
Split testing is a technique that many direct marketers use to maximize effects. An automation program can allow you to split mails or more sales or test two letters. That means you may find out what message works best in sales conversion.
Marketing Automation Technique #5: Shopping Cart Abandonment Follow-up
The sad fact is many folks – up to 67 percent or more – leave their shopping carts. Yet if you follow-up, you can still close the purchase. A marketing automation system will be able to help you to and convert leads into clients. That means that you may raise the sales conversion rate.
Actually, abandoned shopping carts that activate email response recaptures 29% of abandoned sales. Consider how much more money you could make if you were able to find those people back to buy from you.
Where to Get Started
When you’ve got a marketing automation program, begin to implement the five methods above and see your sales increase.
In case you do not have an automation system, then think carefully about acquiring one. You’ll have the ability to use at least one of the techniques above to boost your sales conversion. The good news is that it’s affordable for small businesses.
Basically, as with marketing automation, the car is merely a tool that’s used to execute a strategy.
Marketing Automation may provide incredible benefits and efficiencies into the business. Prior to implementation, businesses should ensure they have both operationally and strategically staff that can use the software. Alternately, the business should think about resources with proven expertise.
When utilizing external resources it is very important to utilize an agency or advisers that are totally transparent, sharing everything they are doing, why they’re doing it and how it’s being done.