The expression”Beacons,” has been creating a lot of buzz of late in the Tech, and business circles. Simply put, some guiding light is referred to by the word Beacons, and it’s for this very same function they are employed in promotions and Tech sales. Let us find out more about what Beacons are, how they operate, and how they can help your business.

What are Beacons?

A Beacon is essentially a wireless Bluetooth sensor, that utilizes Bluetooth Low Energy (BLE), to send and receive information to smartphones to perform certain actions, like program notifications, messages or prompts. See: Xeos Technologies | Marine Telemetry Tracking Equipment And Solutions | Xeostech

Beacons are small, cheap, battery powered, and may be strategically placed in a way that when a customer comes in their area, they will get appropriate messages and notifications.

How do Beacons work?

Beacons use BLE or Bluetooth Low Energy sign to send ID and information to certain Apps in your smartphone at the form of personal notifications. It is important to note that info is simply sent by Beacons and not receive them. This data transfer happens when his Bluetooth has been changed on by the client, has given place access consent, and has opted to get notifications.

Great strides have been made in location-based technology since the times when sailors employed a primitive compass to navigate their way around uncharted waters. These days, a global positioning system (GPS) is preserved by the United States authorities, and this navigation tool allows the proprietor of a recipient to find out their location by communication with four or more GPS satellites. This technology has a range of uses and plays a very important role in operations done by the military, civil, and business users. GPS technology also helps pilots browse the airspace. Click here to learn more!

As further improvements are made in the area of GPS technology, some organizations have turned into more sophisticated devices to achieve their tracking requirements. For example, differential GPS devices and radio beacons are used by classes requiring a greater degree of location accuracy. This article will take a closer look at these two location-based technology options.

Differential GPS devices

These apparatus are known primarily for their enhanced precision. Professionals who work in search-and-rescue operations need a greater level of precision to track down individuals, so that they use differential GPS apparatus. Units outfitted with this technology boast accuracy to ten cm, whereas GPS devices promise accuracy within fifteen meters. The reason differential GPS products offer a high level of accuracy is they communicate using a community of ground-based systems to measure location. These programs take a known place that’s compared to the place measured by GPS systems that are traditional. The ground-based apparatus then compare the location to make a digital correction signal and the measurement. This digital correction signal allows measurements to be provided by the differential GPS device when locating people or devices in sea, or even in areas where a cell phone is unable to attain service. There is A satellite-based augmentation process comparable, with the exception it uses orbiting satellites instead of systems to transmit alterations.

Non-Directional Radio Beacons

Non-directional radio beacons are radio transmitters located at a known location and are most frequently used for marine and aviation navigation. Unlike some of those GPS tools mentioned above radio beacons don’t use location information to supply instructions. These beacons emit signals from their location, which pilots can use to determine where they are situated. Signals also indicate which pathway an airplane must follow, which means in-air crashes are prevented by setting aside specific airways for each aircraft.

The signs that non-directional radio beacons emit follow the curvature of the Earth, making these signals more beneficial compared to VHF omnidirectional range signs. In essence, these signals can be received at a lower altitude from a greater distance. While non-directional radio beacons are common in undeveloped areas or densely populated regions of countries, VHF omnidirectional range signals are actually more common in developed countries.

Differential GPS apparatus and non-directional radio beacons are choices to traditional GPS systems that allow military, civil, and industrial users to more accurately pinpoint their place.

What do the Numbers state?

The Beacon Platform, Swirl, in its analysis says that around 73 percent of customers who received a Beacon initiated App telling in their smartphone were nudged to create a purchase. 61 percent of those shoppers said these notifications would motivate them to pay a visit to a store or mall more often.

A BI Intelligence study said that that In-Store sale prompted by Beacons touched an astounding amount of $44 Billion to the Top US Retailers in 2016.

The Fine Balance in utilizing Beacons

Beacons have opened up an exciting world of amazing opportunities by providing the personalized shopping experience to customers and improved sales and customer intelligence for the business owners. But just like any other technology, Beacons should be used with caution and care.

A study conducted by in Marketplace says that while the Beacons assisted in a 45% growth in customer interaction rate, in addition, it says that if shoppers obtained multiple notifications on a journey, their Program utilization fell down by 313 percent.

It is, therefore, wise to hire a delicate equilibrium between enticing customers to make a purchase and bombarding them with a lot of discounts and coupons which might wind up irritating them.